Justin Firestone, Founding Partner at Wheels Up, took to LinkedIn today to post their upcoming Super Bowl commercial. The spot features several Wheels Up ambassador athletes such as Serena Williams and Tom Brady and of course numerous gorgeous shots of the King Air.
According to Business Insider, the cost of a 30 second Super Bowl commercial has climbed up to $5 million. That comes out to about $167,000 for each lovely second of King Air footage shown. It’s a bold and expensive strategy, but this is also the company that hopes to have a 1,000 King Air fleet by 2030.
You can view the commercial here.